Welcome to Phocus 2.0!

With the release of Phocus 2.0, Hasselblad has added an impressive range of exciting new features and techniques. Phocus 2.0 builds on the success and power of the original Phocus software, bringing more of both computing muscle and image finesse to the Hasselblad image processing suite.

The Whole is More Than Just the Sum of the Parts
The creative and production potential provided by Phocus 2.0 is not just a result of combining the most advanced camera system in the world with the most advanced image processing software. The true secret lies in between these two cornerstones, in the refinements and features made possible by the interplay between hardware and software. Detailed communication between Hasselblad cameras and lenses and Phocus software enable groundbreaking new levels of image quality and technical precision.

In addition to the advanced Moiré Removal, Extended Metadata, Advanced Camera Controls and modern and easy-to-use environment that have rapidly made Phocus the software of choice of discerning Hasselblad photographers, Phocus 2.0 adds an impressive range of new features, including:

• Highlight recovery and shadow fill
• Loupe function via Navigator
• End point control in Histogram
• F-stop marks shown on histogram
• Scene calibration
• Layouts
• Layout Triggers
• And much, much more.


In addition, Phocus 2.0 adds Snow Leopard compatibility, support for live video on the H3DII-50, lens correction for C+FE lenses, improved distortion correction, floating tools, and other user-oriented features, designed to help the serious photographer get the most from their Hasselblad gear and from their photography. Each new feature in Phocus has been designed to enable the photographer to work as easily and quickly as possible. All in order to get the best image quality possible in the easiest way imagineable.

Check out the links to the right to find out more about Phocus, what’s new in Version 2.0, or to check out tutorials or a demo for yourself.